Preview Mode Links will not work in preview mode
Thought leadership, innovative perspectives and real-world impact from Michigan State University’s Eli Broad College of Business. Faculty and staff weigh in on relevant issues and discuss how their work makes an impact – illuminating how and why, Broad matters.
  1. All Episodes
  2. The Gift of Marketing: Retailers Hope for the Holidays

The Gift of Marketing: Retailers Hope for the Holidays

Nov 21, 2017

The last episode of 2017! 'Tis the season of gift giving! Still, consumers are changing, and companies are responding with new ways to shop both online and in stores. Hosts Don Conlon and Caroline Brooks talk with Marketing Assistant Professor Dr. Ayalla Ruvio about what to expect this Black Friday, and other holiday seasons in the future.

Season 1 Episode 3 -  The Gift of Marketing: Retailers Hope for the Holidays

For more episodes of Broad Matters, subscribe to our podcast on Apple Podcasts and Spotify.