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Thought leadership, innovative perspectives and real-world impact from Michigan State University’s Eli Broad College of Business. Faculty and staff weigh in on relevant issues and discuss how their work makes an impact – illuminating how and why, Broad matters.

  1. All Episodes
  2. 2023

Season 6 Episode 5 - A Look at DEI in the Workplace

Mar 30, 2023

Quinetta Roberson, John A. Hannah Professor of Organizational Behavior in the Broad College's Department of Managment, returns to the Broad Matters podcast to discuss her research leadership within Diversity, Equity and Inclusion. Looking at media reactions and new technology, Quinetta's work delves into the many ways...

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Season 6 Episode 4 - How To Achieve Brand Love

Jan 31, 2023

Through truly memorable experiences, products and services, brands can create long-term relationships with their customers. Hang Nguyen, Associate Professor in the Department of Marketing at the Broad College of Business, joins Broad Matters to explain her research exploring the concept of brand love. Through brand...

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Season 6 Episode 3 - Teaching the Financial Planning Process

Jan 5, 2023

Starting off the new year, Broad Matters discusses the Financial Planning and Wealth Management programs at the Broad College of Business. Fredrick S. Addy Professor of Practice in the Department of Finance, Steve Schiestel, gives an overview of both the minor and master's programs teaching the financial advisors of...

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