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Thought leadership, innovative perspectives and real-world impact from Michigan State University’s Eli Broad College of Business. Faculty and staff weigh in on relevant issues and discuss how their work makes an impact – illuminating how and why, Broad matters.

Dec 15, 2021

Broad Matters welcomes Suman Basuroy, chairperson of the Department of Marketing and professor of marketing at the Broad College, to talk about his research examining cultural products, including the marketing of motion pictures, video games and fashion. In addition to his areas of expertise in marketing, Suman also...


Nov 8, 2021

Returning for our fifth season of Broad Matters, Ken is joined by new co-host Amy Wisner, business communications professor in the Department of Marketing at the Broad College of Business. Amy and Ken talk with Assistant Professor of Management, Shelby Gai, about her research around board design, and how companies can...


May 26, 2021

Through strong industry partnerships, innovative collaborations, and a desire to aim higher and do more, Broad Spartans are advancing the future of supply chain. The third and final episode of our Supply Chain Management mini-series  explores the wide range of unconventional and innovative research by MSU supply...


Apr 28, 2021

Within the second installment of this Supply Chain Management mini-series, the Broad Matters podcast takes a deep dive into each pillar of supply chain management. These core disciplines come together to form robust networks in diverse industries that impact our daily lives. From end to end, supply chains rely...


Mar 31, 2021

MSU and the Broad College are well-known for supply chain management, boasting a reputation as the nation’s best. They have dominated the No. 1 title for undergraduate programs for 10 consecutive years and just hit 5 consecutive years for graduate programs this month. Broad Matters dives into the program's journey to...