Mar 30, 2023

Quinetta Roberson, John A. Hannah Professor of Organizational Behavior in the Broad College's Department of Managment, returns to the Broad Matters podcast to discuss her research leadership within Diversity, Equity and Inclusion. Looking at media reactions and new technology, Quinetta's work delves into the many ways...

Jan 31, 2023

Through truly memorable experiences, products and services, brands can create long-term relationships with their customers. Hang Nguyen, Associate Professor in the Department of Marketing at the Broad College of Business, joins Broad Matters to explain her research exploring the concept of brand love. Through brand...

Jan 5, 2023

Starting off the new year, Broad Matters discusses the Financial Planning and Wealth Management programs at the Broad College of Business. Fredrick S. Addy Professor of Practice in the Department of Finance, Steve Schiestel, gives an overview of both the minor and master's programs teaching the financial advisors of...

Nov 29, 2022

Research at the Broad College is bringing excellence to the entrepreneurial mindset at Michigan State University. The Broad Matters podcast welcomes the new faculty director for the Burgess Institute for Entrepreneurship and Innovation, Laurel Ofstein. Through her research focusing on social entrepreneurship and women...

Oct 27, 2022

The Broad Matters podcast returns for our sixth season to talk about supply chain cybersecurity. Steven A. Melnyk, professor in the department of supply chain management in the Broad College of Business, talks with Ken and Amy about his recent research pointing at cybersecurity as a major challenge for supply chains....