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Thought leadership, innovative perspectives and real-world impact from Michigan State University’s Eli Broad College of Business. Faculty and staff weigh in on relevant issues and discuss how their work makes an impact – illuminating how and why, Broad matters.

  1. All Episodes
  2. 2017
  3. 11

Season 1 Episode 3 - The Gift of Marketing: Retailers Hope for the Holidays

Nov 21, 2017

The last episode of 2017! 'Tis the season of gift giving! Still, consumers are changing, and companies are responding with new ways to shop both online and in stores. Hosts Don Conlon and Caroline Brooks talk with Marketing Assistant Professor Dr. Ayalla Ruvio about what to expect this Black Friday, and other holiday...

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Season 1 Episode 2 - Hotel Security in the Wake of the Las Vegas Tragedy

Nov 9, 2017

Broad Matters (formerly the Spartan BizCast) hosts Don and Caroline reflect on the the October 1st, 2017 Las Vegas shooting. What measures can casinos, hotels, tourist venues take to ensure their patron's safety? Broad's School of Hospitality Business Endowed Professor Dr. Michael McCall has been answering these...

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Season 1 Episode 1 - The Impact of Natural Disasters on Supply Chain

Nov 9, 2017

In our first episode of Broad Matters (formerly the Spartan BizCast), Don and Caroline sit down with Jason Miller, Assistant Professor of Supply Chain Management at the Eli Broad College of Business, to talk about the economic impact that comes as a result of natural disasters. 

Music: "Upbeat Energetic Uplifting Pop"...

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