Jan 31, 2023
Through truly memorable experiences, products and services, brands can create long-term relationships with their customers. Hang Nguyen, Associate Professor in the Department of Marketing at the Broad College of Business, joins Broad Matters to explain her research exploring the concept of brand love. Through brand love, customers can fall head over heels for a brand and form lasting, emotional bonds with their products, services, and experiences.
Music: “Tidal Wave" performed/produced by BRASKO via Soundstripe.com
“Nature of Things” performed/produced by Sounds Like Sander via Soundstripe.com