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Thought leadership, innovative perspectives and real-world impact from Michigan State University’s Eli Broad College of Business. Faculty and staff weigh in on relevant issues and discuss how their work makes an impact – illuminating how and why, Broad matters.

Jan 31, 2023

Through truly memorable experiences, products and services, brands can create long-term relationships with their customers. Hang Nguyen, Associate Professor in the Department of Marketing at the Broad College of Business, joins Broad Matters to explain her research exploring the concept of brand love. Through brand...


Jan 5, 2023

Starting off the new year, Broad Matters discusses the Financial Planning and Wealth Management programs at the Broad College of Business. Fredrick S. Addy Professor of Practice in the Department of Finance, Steve Schiestel, gives an overview of both the minor and master's programs teaching the financial advisors of...