Preview Mode Links will not work in preview mode

Thought leadership, innovative perspectives and real-world impact from Michigan State University’s Eli Broad College of Business. Faculty and staff weigh in on relevant issues and discuss how their work makes an impact – illuminating how and why, Broad matters.

Jan 31, 2023

Through truly memorable experiences, products and services, brands can create long-term relationships with their customers. Hang Nguyen, Associate Professor in the Department of Marketing at the Broad College of Business, joins Broad Matters to explain her research exploring the concept of brand love. Through brand love, customers can fall head over heels for a brand and form lasting, emotional bonds with their products, services, and experiences. 

Download the “How To Achieve Brand Love” Episode Transcript

For more episodes of Broad Matters, subscribe to our podcast on Apple PodcastsSpotify, and Google Podcasts.


Music: “Tidal Wave" performed/produced by BRASKO via

“Nature of Things” performed/produced by Sounds Like Sander via